2018 has been a busy year so far for website development projects over here!
I have a backlog of new sites that I want to share, and first on that list is the new website for one of my long-time clients, The Molitor Group. Ed Molitor is a client I have been working with since last year, and he is such an awesome guy to collaborate with. Ed is a leadership & performance training coach for businesses and executives, and he also blogs tons of inspirational content for entrepreneurs who are working on growing their businesses. I feel lucky to work with him because I learn so much from what he is sharing!
When Ed decided to refresh his website earlier this year, I was immediately on board with the idea. His site was originally built on Wordpress using the Divi theme, and we were going to be moving everything over to Squarespace, simplifying and streamlining his branding, and reworking the user experience and navigation for his website overall.
Ed was NOT looking to do a complete brand overhaul, since he already has an established business and brand that resonated with his clients & his audience. When we sat down to talk about his goals for the new site, we knew the new design needed to do a few things:
Draw more attention to his paid products and services
Focus on bringing new people into his “tribe” by getting them to sign up for his email list
Offer a better user experience around accessing all of Ed’s free content that he has created over the past few years -- virtual programs, templates, recorded workshops and webinars, etc.
Optimize Ed’s site for mobile, since nearly 40% of his site traffic was from mobile or tablet users
I am thrilled with how Ed’s new site turned out!
A screenshot can only say so much, so if you would like to see more of The Molitor Group's new site you can head over to their website and check it out.
Ed, thank you for hiring me to work on your website. It was a fun project to collaborate on, and I look forward to following along as The Molitor Group continues to grow!