Do you have a strategy in place for consistently attracting new followers + fans to your business? Or, do you feel like you’re shooting arrows in the dark, with traffic growing only sporadically?
What are you doing consistently to grow your brand online, and connect with your audience so that they will be excited to purchase your products and sign up for your services?
Today I’m sharing five things I do EVERY week (and some every day) to build brand awareness and generate more leads for my business. Best of all -- these are easy (really!), and they won’t take over your entire day or leave you spending hours on social media every evening. In fact … you will actually SAVE time using these strategies, while still attracting consistent leads.
Let’s jump in!
1. Automate social media posts weekly
Are you already automating your social media posts to promote your business? If not, then you have to get on that! This is the easiest thing to do once you are up-and-running, and if you use a tool like Meet Edgar or SmarterQueue (my fav), you can automatically recycle old content...so you’ll keep driving social media traffic to your older posts, long after you hit “publish”.
You can also promote your content upgrades via social media, to drive even MORE traffic to your site. This is such an easy win, and something that won’t take you more than 30 minutes each week once you get rolling.
(If you’d like to grab the recording of my social media 101 webinar for even MORE detail on how to market your business on social media … sign up below and I’ll send you the recording!)
2. Engage directly with your audience online
Once your social media posts are automated, your work is not done! Set aside 10 minutes each morning, and 10 minutes each evening to show up in-person on social media and engage with your audience. Answer questions, offer advice, re-post other people's’ content, and just get to know the people who are hanging out online with you. These are potential customers and clients, but more importantly...they’re potential friends and mentors! I don’t know about you, but I have been AMAZED by the people I’ve met online, and have learned so much from chatting on Facebook and Twitter with other entrepreneurs and small business owners.
Set a timer for 10 or 15 minutes each morning and evening, and dive in. Close all your other tabs, and go for it. If you're using more than one social media outlet, consider splitting this time between different platforms. I usually do 10 minutes on Facebook, then 5-10 minutes on Twitter. Once I get my Instagram up-and-running, I'll dedicate time to that as well.
Engaging in-person will humanize your business, and help you form closer connections with your potential audience. It is well worth the 20 minutes per day to show up and interact with people for a few minutes while you drink your morning coffee, take a quick walk around the block after work, or wait for the train :-)
Don’t forget to grab the recording of my social media workshop if you’d like even more tips and strategies for marketing your business on social media! Sign up below and I’ll send you the recording.
3. Show up “live”
One of the biggest hurdles I had to get over when starting my own business was the fear of showing up “live” online or in-person to advertise my business. I am a really shy person, and this just felt so weird to me. BUT, I know that this is one of the greatest ways to make connections with people and really grow your audience, so I swallowed my fears and started doing it.
Sure enough, after the first couple times...it felt more and more natural to me.
If you’re not already using Insta Stories, Periscope, Facebook Live, YouTube Live, or webinars to engage with your audience “in person” online...definitely give it a go. It doesn’t have to be a huge commitment! One of the greatest things about this is that you can repurpose the content as social media posts later on, so this time investment can do double duty for you.
And for me at least … I find it WAY faster and easier to create “live” content like this than written blog posts.
In addition to online live events, seek out networking opportunities in your local community, as well. If you live in an urban area or town, you probably have a local chamber of commerce that hosts events for businesses. Check out meetup.com or Facebook groups to see if you can find local chapters of entrepreneur organizations or small business organizations to meet up with, too. This is a great way to connect with local business owners and grow your biz in an unexpected way! I'm trying to go to one in-person event every month.
4. Communicate directly with your audience, and ask them to “share”
Even if you only have a small list (me too!), you should still be reaching out to them regularly to stay in touch. Since you already know these people are a fan of your work and want to hear from you, don’t forget to tap into the power of community and ask them to share with their friends or colleagues if your emails and blog posts are resonating with them!
Leveraging your existing audience to reach new potential readers, customers, clients, and connections is a great way to grow your following quickly … with no additional effort required from you beyond asking them to share.
5. Get exposure to new audiences
I try to challenge myself to pitch at least one partnership opportunity per week. This could be a guest post on someone else's blog, a joint venture webinar or workshop, applying to speak at a conference, panel, or summit, participate in a Facebook Live collaboration, or any other partnership opportunity you can think of. Working with other business owners and entrepreneurs is a great way to grow your audience and get exposure to more potential customers and clients. You can find out about these opportunities on social media (Facebook Groups, Twitter Chats), by directly reaching out to other business owners or brands you admire, or through good old fashioned in-person networking.
Build this into your schedule each week … maybe you spend 30 minutes every Monday morning seeking out a new partnership opportunity, then spend an hour generating content for the partnership later in the week. I especially love podcast or webinar joint partnerships because they are “live”, and for me...engaging “in person” with my audience online is my favorite way to connect with others.
Don’t get down if you get rejected, either … that is the name of the game. Even if you only get a “yes” 10% of the time, it’s still worth your while! Eventually, you’ll build up momentum, and this won’t seem so overwhelming. Just go for it -- the worst that could happen is they’ll either say “no”, or not reply at all. On to the next one!
Now time for some homework: spend 5 minutes scheduling time in your calendar for each of these five tasks every week. Once you start doing these things consistently, you’ll build up a momentum with your marketing game!