I firmly believe that one of the reasons my sister and I have been able to grow our business to $30K+ in sales per month in less than six months is because of the unique approach we’ve taken to market our business. Instead of traditional advertising (we don’t even have a sign yet on our shop, ha!), we take every opportunity to donate to community organizations, volunteer our time, and host neighborhood events that make a positive impact in our town AND have the added bonus of giving back.
As small business owners, I believe we all have a social responsibility to our neighbors to invest in our communities and work to make them better places to live and play. Part of the joy of succeeding in small business is seeing the positive impact your success can have on the lives of others! This is also an awesome way to show your personality and the values your business represents, which will differentiate you against your competitors and others in your space, and connect you more closely with your customers and clients.
" We all have a social responsibility to our neighbors to invest in our communities and work to make them better places to live and play. "
Although many small business owners want to have a positive impact on their community and give back, it can be a struggle to think of ways to make that happen when funds are limited. Today I am sharing some ideas that will allow you to give back AND get the word out about your business at the same time. The saying goes “you get out of it what you put in”, and in this case that rings very true! These unique advertising ideas will help your business grow, and nurture your neighborhood at the same time.
If your budget is ….
$0 - $50 per month
Volunteer on a community board
Teach a skill for free at a local nonprofit or school
Help a girl scout troop earn a badge through your business
Organize a neighborhood cleanup
Sponsor “story hour” at your local library
Hang a community bulletin board in your shop
Volunteer your time to a job shadowing program at a local school
$50-$100 per month
Donate snacks to social night at a local senior center or nursing home
Organize a family fun run with another local business
Sponsor a letter-writing campaign
Place an ad in a church bulletin or newsletter
More than $100 per month
Sponsor a youth sports team
Make a recurring donation to a neighborhood school
Take out an ad in the Park District program
Donate your product/service as a raffle prize for a fundraiser